Robin Serfass
Equestrian Enterprises — Founder · Horseman’s Hall of Fame Inductee · Equestrian Industry Pioneer · Show Manager · Steward
Professional Summary
Robin Serfass is a Horseman’s Hall of Fame inductee and one of the most influential figures in modern West Coast equestrian sport. With a career spanning over 35 years, she has shaped the operational, cultural, and regulatory foundations of hunter/jumper competition across California and the Pacific Coast.
Her leadership has guided generations of riders, trainers, and show producers. As Principal of Equestrian Enterprises, Inc. (est. 1989), she has owned, managed, produced, and overseen some of the region’s most important equestrian events and charity horse shows— setting the standard for professionalism, safety, and sport development.
Her Hall of Fame recognition reflects her lifetime of contribution, mentorship, and institutional impact.
Hall of Fame & Industry Honors
- Inducted into the Horseman’s Hall of Fame — honoring decades of contribution to the hunter/jumper world, governance leadership, and pioneering show-management work.
- Celebrated by peers as the “cornerstone of West Coast horse showing” and the backbone of foundational event infrastructure.
- Recognized for generational leadership — from early championship-level riding to her unmatched tenure in management, stewardship, and governance.
Leadership Roles & Governance
- 50+ year member of the Pacific Coast Horse Shows Association (PCHA)
- 20+ year Board Member, including service as Hunter/Jumper Director
- USEF & FEI Licensed Steward, bringing regulatory authority and high-level rule-book expertise
- Founder, Equestrian Enterprises
These roles reflect her position not only as a manager, but as a governing force in the region’s equestrian structure.
Career Contributions & Legacy Impact
Robin Serfass is credited with shaping the backbone of the West Coast show circuit through:
- Managing and producing dozens of major horse shows from Del Mar to Showpark to Indio/Thermal
- Creating systems, standards, and professional protocols still used today
- Direct mentorship to generations of show producers and equestrian leaders
- Integrating safety, fairness, and athlete experience into every level of competition
- Serving as a stabilizing institutional presence in a sport that often lacks continuity
Robin’s influence is felt in nearly every aspect of competition on the West Coast — from scheduling and ring flow to exhibitor experience and governance standards.
Competitor Background
Before dedicating her career to management, Robin was a decorated junior and amateur hunter/jumper rider, earning PCHA championships and bringing a rider’s perspective to every decision she makes as a steward and manager. Her dual expertise — as competitor and executive — is part of what makes her one of the most trusted figures in the sport.
Education
Cum laude graduate of University of California, Los Angeles
Strategic Strengths
Robin Serfass provides:
- Unmatched institutional credibility
- Decades of operational knowledge of infrastructure and equestrian real estate
- Regulatory oversight expertise through USEF/FEI stewardship
- Cultural authority — her presence signals legitimacy and long-term integrity
- Network access spanning every top trainer, official, and venue in the nation and beyond
For advisors or investors evaluating equestrian ventures, involving Robin Serfass means anchoring the project in the highest standards of the sport — with someone whose name carries weight across agencies, athletes, owners, and governing bodies.
